Evetually it started to meld into quasi digital production in the late 70s.Īlso, before there was Photoshop, there were Scitex retouching stations, Hell retouching stations, Quantels, Shima-Seikki's, Barco Creator running on SGI's, and a host of other workstations that were built to handle high resolution images Photoshop wouldn't be able to effectively work on until the mid-to-late 90s. There was a whole system in place to do this stuff, do it fast, and have resources for modifications. He's making it seem much more difficult then it was. Thank god for the the spot healing brush and batch exports, and thank god for Adobe. Could you imagine as a photographer spending so much time on a photoshoot, developing the film, carefully selecting negatives to expose, and for what? All to have the image returned because of a few little blemishes? Of course you can't, we have an attention span of a goldfish in today's age. Messy ink pens, rubber cement, and Rubylith makes the inner artist in me happy, but also gives me nightmares about trying to apply the same art to the tight deadlines of Fortune 500 companies. We may think we understand how ad agencies back in the day worked because we've seen a couple episodes of Mad Men, but the truth is it's a real art form that required intelligence and skill. While many of us can call ourselves retouchers or at least write "proficient in Adobe Creative Suite" down on our resumes, truly great graphic artists of print media were few and far between. If I didn't experiment while I was in school, I would be like the thousands of other kids my age who take Photoshop for granted, or maybe don't realize where it gets its roots.
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